Power play is for the business owner who is ready to turn their business into a profitable game.
A business you CAN'T WAIT to get back to? YES PLEASE.
A business that has you filling up notebooks with new ideas? You know it.
But NOT one that is running your life. I know you don’t want that. You want your business to fund and support your life, not totally consume it.
Power Play is THE space for business owners with full lives, not just full businesses.
You feel in your SOUL that you are ready for more, even though you look at your calendar and think, "BUT HOWWWW?!"
I'll show you how.
It gets to be easier and more fun than ever before.
Come play with us♟️⚡️🏆🎯🚀
What if I told you the more fun you have, the more money you make?
You sit down at your computer, and you know exactly what to do next.
You're not wasting a single second of those precious nap time work sessions trying to "figure out what's next”or to just gain a LITTLE clarity before the baby wakes up. Gone are the days where you say a couple curse words as you slam the laptop shut because it's another day where no needles are moved forward on your business, and you're left feeling more discouraged than you are excited
In Power Play, it feels like every day you're hitting goals.
You're getting that lil dopamine hit from completing tasks that make you money…not just adding pointless tasks to a to-do list so you can check them off, but *really* making moves that make fckin sense for your bank account.
Sitting next to you on your desk is your Power Play Board. The month just started, and you're already a couple of spaces in. Making moves has never felt more fun. It's not just a silly little to do with with no end in sight...you're making moves that MOVE the business.
You open up the group chat to celebrate, sending messages like...
Pull up a seat, and let's have a heart-to-heart about your business 🫶🏼
🤷🏼♀️ You don't have a game plan for every single month. You're making things up on the fly, and while that worked when you were riding the high of a new business... the sexiness has worn off, and this "strategy" isn't working anymore. Never knowing where the next dollar is coming from is actually stressful as hell.
🎢 You're riding the roller coaster of big months, small months, big months, then what feels like nothing. The whiplash brings up childhood memories of the rickety wooden rollercoaster that you don't want to get back on. It's making it hard to show up. The ups and downs are exhausting AF.
😤 Your nap-time work sessions are pissing you off. You spend half the time trying to get organized, and so you feel like you only ever have 20 minutes of working time, which just isn't enough to do what you really want to do. You thought business would be the same in this season of life... it's not.
😣 You don't want to hit pause in your business just because the kids are home for the summer. And your kids actually don't want that either. They don't want to version of you that's secretly blaming them for all the things you can't do...when you could just simply the FUCK out of your business.
🥺 You've experienced burnout before. Now you're choosing to do nothing because you're so scared of going back to that place. No art, no fun, no self-expression. You're feeling bottled up, and it's only creating more of the same. You're CAPPED creatively, which means you're capped financially.
You want your business to be FUN, and yet you're not letting yourself have any fun.
That's why you're so fucking beyond ready for...
🎯 You're ready to have a mentor that comes in and tells you exactly what you need to tweak on your website, etsy listing, or content that directly leads not only more fun, but more money.
🎯 You're ready to STOP second guessing every thought you have out of fear it's a waste of your time. You want to feel certain again and move forward with your next move with unshakeable confidence.
🎯 You're SO ready to SIMPLIFY the SHIT out of your business. You've heard me talk about it, you believe it's possible. You're ready to start each month with a game plan (literally, hi, it's POWER PLAY and it's a GAME that's also your foolproof plan.)
🎯 You're ready to move forward with a strategy and support instead of hope and (mostly) fear.
🎯 You want to celebrate more. You're actually killing it; we all know it. But you're glossing over the little moments that old you DREAMT off. It's time to celebrate WAY more. Because what's more fun than enjoying every single moment of this life that you've so actively created?
🎯 You want that SPARK back. That feeling made business easy and fun at first. You know the feeling.
🎯 You want people in your corner again. It feels like everyone was on your side when you started, and over time, it feels like those people feel away for whatever reason. You don't want to feel like you're talking to a wall anymore. You want to find your people. How FUN would be it to have people refer you? Making money with your friends? Hell YA.
You want more fun and more money.
These games make it hard NOT to win with progress you can SEE. Everything that moves you forward in the game, moves you forward in business.
Whether it's a bingo tile that gets you closer to free coffee, a big money making task that moves you forward on the board, or getting to cross off and celebrate those micro goals (like new followers, daily $ goals, features, and more). We make it a regular thing to SEE the progress you're making. (My visual babes, you'll love this)
Each month you'll get a new board game with new mini games (side quests) so that business feeling anything but boring. I know you'll love it because you're a little bit (or a lot of bit) competitive.
Say goodbye to BORING and busy work 👋🏼
The real prize
Getting your spark back, KEEPING IT, and watching your progress all add up right before your eyes day after day.
But if that's not enough, everyone who makes it to the Winner Circle each month will have a drawing for VIP coaching day ($497 value).
Each month you're hand delievered the exact steps that you need to take in order to move the needle forward in your business while having a blast doing it.
This is where your business becomes the party that you never want to leave.
Content
Posting on instagram is feeling like pulling fucking teeth. This is where we make content more fun. This is where you can bring the PLAY and fun back to everything you do. Buckle in babe, this is your content era.
Mindset
You know you're overcomplicating things. You know your mindset is important and you don't know what the f to do next. This is your fast track to rewire the way you think, drop the struggle 100x faster, and get out of your own way with coaching 2x a week to keep you one step ahead.
Messaging
Right now, your sales strategy is somewhere between nonexistent and feeling like an infomercial. Let's change it ok? It's time for your dream clients to read your website copy, insta posts, and DMs and think "holyyy shizzzz is she in my brain right now!?" (that's the fast track to the sale bb!)
Your Etsy
Say goodbye to the "I just don't know why I'm not getting sales" conversations, and let me get all up in your business and tell you exactly what the change is, how to change it, and WHY.
Nothing is off-limits. I'm SO GOOD at helping you find clarity and nail down what's next, even if right now you're thinking, "I literally have no idea where to start, and that's the problem."
I'll show you how easy and fun this next chapter gets to be!
You'll receive a custom Dashboard, Game HQ, and a welcome video that walks you through how to play the game. Then, you join us over on Telegram. An app where all the Coaching happens.
Then the games begin! You'll get instant access to Energize your Etsy and From Crafts to Riches, and your game starts on your start date! (DM Carley to schedule that and talk options!)
You'll move through the game at your own pace, following weekly tasks and hitting custom milestones. No two games will be the same!
Every Tuesday and Thursday, you can plug in for Coaching with Carley (above).
In between coaching days, you'll love celebrating each other's victories and getting other people's two cents in the community chat.
What’s included
📝 Audits
Drop an Etsy link and have it picked apart (with love) so you know exactly what you should change so people think, "omg, this is IT" when they land in your listing instead of clicking back to the endless search results and losing track of your products forever. Want something else looked at? No problem. Ask me anything and get feedback + exactly what I would change, why, and how.
🎯 Coaching
Your weekly checkpoint with your business sidekick (hi, me!) to drop a burning question and get answers that keep you MOVIN with a fuck ton of confidence. No more sitting in ideas for 2 years... it's time to decide, strategize, and move. Zoom out, tell me your ideas, and let's break down the roadblocks with hands-on support so your best ideas become your best sellers.
💬 Mastermind Community
Space for celebrations, people that get it, and support to turn lolly-gagging into your next victory. All the audits and questions will be available for everyone, so you will get answers to questions you didn't even have yet to help you get ahead. T said, "I've only been in here a month, but I love this community." This group is full of your cheerleaders as you cross your next finish line and is your new home base for your hard-hitting questions. You'll get WAY better support than from that shitty Facebook group advice with 1,000 strangers that only really cares about pitching you some service.
🏆 Rule Book and Custom Dashboard
Your customized milestones will determine how you move around the board. Gone are the days of setting boring goals on January 1 and never looking at them again. We're making it fun with Mad-lib-style goals that will have you celebrating all year long + your own little hub for all things Power Play
⚡️ Access to Energize your Etsy + From Crafts to Riches
while you're in Power Play
What your future could look like if you joined Power Play today…
in 1 week:
have a 2025 plan that has you feeling confident and excited at for the year.
in 2 weeks:
have tweaked the wording on your website to get more sales with less effort from you
in 4 weeks:
be celebrating hitting several goals this month, winning the game, and scheduling your VIP coaching day
in 8 weeks:
say NO more regularly without it decreasing your revenue
in 12 weeks:
have a business that you don’t need a break from that has you feeling calm in your new rhythm and hitting your $$$ goals.
Your questions, answered ⤵️
What's the time commitment like?
You don’t have time to waste. Neither do I.
Each week you can plug into Telegram for business coaching or content (etsy, insta, email, Pinterest, website, forms, you name it) feedback.
You get direct, focused answers on exactly what you need.
The time commitment is coaching as you want it. You can be as involved in the game as you want to be. The things in the game move you forward in business. So it's alreayd things you're doing (or should be doing) with a fun game to track.
❌ No busy work.
❌ No 1 hour calls you have to shuffle your schedule around for.
✅ Flexible, direct, to the point, and personal to YOU coaching
✅ Every week.
You're encouraged to celebrate and ask for coaching each week. But this is not middle school, I am not forcing you to do anything. There will be seasons where you use it more/less than others and that is PERFECT.
Power Play is designed to make your life easier, more fun, and more profitable while saving you time.
Will I fit in?
Of course you will! We have several calligraphers and stationers, and we have artists who are building collections, designing products, and growing service-based businesses. We have side hustles, nap-time warriors, DINKs, and full-time artists. Your people are here. Your outside perspectives from people who still deeply get business but hold a different POV are waiting for you. You're going to love the people, they're so fucking cool.
Is it just for Etsy sellers?
NOPE. But we both know I'm the Etsy queen and love to support wtsy sellers, so a lot of people are on Etsy. Inside Telegram there's a separate Etsy thread for all the Etsy specific questions! If you’re not on Etsy, you can ignore it! If you are on Etsy, you can start listening to past messages and hear me (lovingly) pick apart listings so you can get right to work!
I’m thinking about joining this is a couple of months! Will there be spots open?
Great question. I don’t have that answer. Power Play already sold out once. There may or may not be stops open in the future. If you know how absolutely is not the right time but know you definitely and without a doubt want to join in a couple of months, reach out about securing your spot or getting on the waitlist.
You're the kind of person who doesn't blink an eye at the six+ month investment because while your business is feeling a little shaky, you are not. You're so sure that entrepreneurship and this path is so fucking right for you.
You know that you're a dream mentor, a couple of tiny tweaks, and a whole lot of fucking fun away from blowing the top off this thing.
💵 Investment
$444/mo or $2,555 Pay in Full for 6 months
$333/mo or $3,777 Pay in Full for 12 months
A small price to pay to become the kind of person that that’s calm, present, and thriving in a business that’s hitting goals left and right.
At a glance, here is what you get:
Six or 12 months of group telegram coaching and community
Weekly coaching and audits
Unique monthly game boards and challenges
Your rule book (planner)
Access to Energize your Etsy while you're in Power Play
❌ DO NOT Join Power Play if you want to spend another year blindly reverse engineering someone's stupidly over complicated business model. ❌
Cuz you won't win the game. And there’s VIP days up for grabs!