You’re a master of your craft.
It’s time you got paid like it.
There are always going to be growing pains as we grow a business.
From crafts to riches is getting get good at growing & raising your prices.
You have to raise your prices forever; that is supply and demand.
As you become more in demand, you have to raise your prices or build a team.
Here, you'll learn how do both with more ease.
From Crafts to Riches is a growth-focused business program for products-based businesses and stationers. you’ll get
Four core modules + Six bonus lessons, ready for you to binge now.
Two modules on hiring and getting support.
+ WORKBOOK WITH EXERCISES, LINKS, HOMEWORK, AND PROMPTS.
Module 1 is free!
You read that right!! I recorded the first module and put it on my podcast! Whether you decide to join us or not, you can get a tiny taste of what we'll be going over together in this episode! This is a causal conversation; here's what you can expect...
The first half of this episode:
The practical explanation of the business terms and how they may (or may not!) apply to your business.
The second half of this episode:
The pep talk no one asked for, but I think everyone might enjoy around not pricing with emotions and the mindset and thoughts that happen when we choose to raise (or not raise) our prices.
You feel like you've hit a plateau. How do you grow when you're maxed out?
How do you make more money without staying up until midnight working? You want to make more money, but it feels slightly (or completely) unrealistic because there's only one of you.
One of two things needs to happen.
Raise your prices
get support.
Two big scary steps that make you want to pull the covers over your head and stay in bed all day. But doesn't staying in this same state in your business also feel that way? You don't want your business to feel this exhausting while getting paid what you currently are. You really WANT to get paid more for your years of work, practice, and expertise.
Get ready to naturally gain business confidence IN from crafts to riches
Module Two
In Module two, we'll cover pricing strategies + raising your prices without feeling overwhelmed. Overcome the *feelings* of business and raise prices with the facts and logic that support your dreams. If you're wondering if it's the right time to raise you prices (it is) and how to communicate it without pushback, this section is for you. Not only that, in the workbook, you'll get copy-and-paste templates to communicate your price increases to new and existing clients!
Module Three
In Module Three, we're making marketing fun! Creating content and selling gets to be a creative outlet, not a stressful clusterfuck. If marketing feels hard, unnatural, and salesy, you're like most creatives. It gets to be more fun, easier, and natural. In this module and with the workbook, you'll audit your current strategies and identify opportunities that feel better.
Module FOur
In Module Four, we're debunking all the beliefs that are leaving you feeling 🙄😩😵💫🥴🥱 in your business. I believe that our feelings get to lead us in our business, not hold us back. Get back to the feeling when you started your business. You know, the one where you wake up with so much hope, pop out of bed and start taking action because you have nothing to lose and everything to gain. You know, that feeling of being so excited every time someone buys and feeling like this is just the beginning of something life-changing... because it is 🤤🤌🏼
BONUSES Lessons
When Someone Doesn't Buy [riff w/ music]
This is your high-vibe pep talk about stepping back into your power
Speed up by Slowing Down
Why *sometimes* we see a dip in our revenue or change in our business before everything blows up the way we want it to.
Pricing too Low (assumptions cont.)
Pricing ideas and what to ask yourself in the moment
Structure and Standardization
Taking the guesswork out of pricing, quoting, and running a business
We are not the exception.
Small (and large) businesses aren't the exception to economic principles, just like none of us is the exception to gravity :)
Rush Fees (Surge Pricing)
A new way to look at Rush fees that might remove some guilt for charging more.
I started by hiring college students part-time to help with the invitation assembly. You can hire for the *simplest* things. Need 2,000 pieces of ribbon cut? Guess what? It is not the best use of your time to sit on the couch and cut that ribbon while "spending time with your family." 🫣 Because what's actually happening is you're not unplugging. You're not recharging, and you're not actually paying attention to the TV, your family, or yourself. You're doing a mindless task that you tell yourself is relaxing... but it's not really, is it? Is that how you really want to spend your evenings 5 years from now?
It's time to start thinking about getting help. Maybe it's not a full-time position; maybe it's just a reliable person who helps a couple of times a month when needed. You deserve that, too.
Because even 5-10 hours a month is a lot of...
👨👩👧👦 quality family time
🥂 drinks with friends
😴 naps
💰 space for more clients
🖼️ personal projects
🖥️ marketing
🤸🏻♀️ experimenting and playing
🎨 creating just for fun
⛰️ spontaneous adventures
✌🏼 early afternoon quit times
Isn't it?
And imagine if you let yourself receive even MORE support.
I've hired over a dozen people and never had to fire anyone 👀
and I'm finally sharing with you WHAT I DO and HOW I DO IT!
Hiring Part One
This is the growth focused thinking, whether you’re ready to hire or getting ready to be ready. If you do everything in your business, you might be stifling your growth by only working IN your business instead of ON your business. This is where support can help! We'll look at the different types of hires (VA's, contractors, employees), how to decide what to pay them, and how you can make the most of these new relationships.
Consider this your intro to hiring! Learn what you need to think about so you can get ahead of your growth.
Hiring Part TWO
Hiring shouldn't be taken lightly, but it also doesn't have to be a major stressor. We'll look ahead to you as a manager and how you want to hire and lead your team. You'll get clarity on your next steps for hiring, and what you can do to prepare, even if you're not at ALL ready right now. We'll get you in the headspace of preparing your business for growth and support! We are focusing on clarity, leadership, and a simple process.
PLUS I'm handing you my application process that weeds out candidates to help you find the perfect fit!
PAY IN FULL: $300 • PAYMENT OPTION: 2 X $165
questions? shoot me a message on instagram :)
A look at how fun and light a team can feel. I got to take Kayla to NYC for the first time and cross things off her bucket list while also feeling supported AF in CZ Invitations. I've celebrated weddings, birthdays, graduations, and so much more with these women, and still do. I've hired friends, strangers, and everything in between. getting help, in any capacity, gets to feel goooooood
Hiring is one of those things that I KNOW feels hard AF to most people. But it's always come naturally to me. Maybe it's my management minor or the year I spent as a manager at a country club managing people MOSTLY older than me that forced me to step into big leadership roles. Maybe I got lucky with the first hire (i did) but turned all that luck into strategy with every future hire. But I know how to hire and manage people. I know how to lead a team and not lead a time. I have experience in letting my team down, crying at work, and making my team uncomfortable. And still? I hire and retain the best fucking people. I've never had to fire anyone, and most people work for me for at least 2 years at a time.
I know your fears because I've had them. What if this person doesn't work out? What if I waste all my time training someone who leaves me right away?
I'm breaking this all down for you so you can feel supported without wasting your time and money.
Not ready to hire? I've also downsized a team. I know how to make the most of your time, marketing, and energy. I know how to communicate price increases that get people to pay you more for the *exact same product or service* 😏
That's what we're doing in From Crafts to Riches.
We're growing. However you choose to grow, let's make it possible, easier, and less stressy.
Dululu may be part of the sululu, but if you're like me and need the sound, proven business logic to talk ourselves out of our big feelings (while valid, they're temporary and not fact) that are holding us back...