ENERGIZE YOUR ETSY COURSE
Energize your Etsy is the all encompassing program that helps you show up in Etsy search, sell to strangers, and shows you how I’ve made over $600k ON ETSY.
Because yes, SEO is important on Etsy, but what comes AFTER matters too.
You're ready for more sales from strangers.
You're done trying to guess your way to success.
You KNOW you have good products; they just need to get in front of the right people.
And you're ready for that now.
The traffic, the increased customer service + experience, and the revenue that comes with it.
You have such a good start, and you want to take this too the moon.
Maybe you want to go full time! Maybe you already are! Maybe you aren’t sure yet, but you are sure that you don’t want to waste your time.
introducing
✨ Watch or listen to the five core modules that will help you build your business on etsy.
✨ Go forward with confidence with my Etsy Checklist, Homework with specific steps, and support from the facebook group.
✨ Continue implementing beyond the basics with hours of bonus content over marketing, mindset, systems, and more
The four part system…
Set Up.
Serve.
Market.
Scale.
Learn how to set up your Etsy to reach more of the 96 million active buyers.
Improve your customer service skills to increase your conversion rate and create experiences for your customers.
Market to your dream clients on and off of Etsy.
Scale to new heights with refined support systems.
SECTION 1
THE FOUNDATION: First things first, you're deciding how you want your Etsy Shop and business to look in the future, so we can start taking the action that's going to lead to your dream business that supports your dream life. We'll start connecting the dots so you can reach those dream clients that leave you raving reviews from day one.
SECTION 2
SEO: The nitty gritty and EVERYTHING you need to get you showing up in search! You’ll learn specifics on Tags, Categories, Sections, Pictures, and so much more. We’ll take your homework and start infusing your ideal clients into your SEO, so the right people can not only find you but so they are ready to work with you more quickly!
SECTION 3
CUSTOM ORDERS: Did you know that you can get banned on Etsy for not doing custom orders correctly? The most important thing: how NOT to piss off the Etsy God's. And once we're good on that, we'll dive into the several different ways that you can use Etsy to create custom products and how to make the process easier for you AND your clients.
SECTION 4
CUSTOMERS: Do you know how to turn leads into sales and get raving reviews? I'm sharing a selling secret to ensure you're speaking the same language as your potential client to help you seal the deal. Let me be clear, I'm not talking about the old bro marketing or getting everyone to say yes. This is about getting the RIGHT people to say yes! And the upsell? You'll learn how to better understand their needs, that's all!! Simple strategies that help you get paid the most while also helping the buyer feel FULLY supported! A win-win
SECTION 5
MARKETING: There's a reason this is last, it's because if you're doing all the other pieces correctly, you might not have to market as much as you have been! But of course, it never hurts to market, so we'll cover all the ways you can get your Etsy shop to the world. We'll wrap things up with marketing homework that you can implement in the weeks to come!
If we haven’t met,
I’m Carley.
I'm a serial entrepreneur, certified Magnetic Coach®, Pinterest and Etsy enthusiast, and wine lover.
This whole business thing started in 2014, when I started an Etsy shop. With my entrepreneurship degree in hand and the desire to do anything but go corporate, my mom and I decided to start making affordable invitations. We were NOT an overnight success.
While things did change for me overnight a few years later, there were years of failing, guessing, hoping, and wishing before I figured out the secret sauce that would take my business from making five-figure years to five-figure months. Everything changed in 2017 for my Etsy shop. I went from a few orders to having to close my shop to keep up.
The years following brought on many new lessons in hiring, growing, scaling, and business in general, but one thing remained the same; my Etsy shop continued to bring me consistent and regular orders. While my business has changed, Etsy remains one of my favorite parts of my job. So now, with my degree in entrepreneurship, coaching certification, and years of success on Etsy, I'm ready to help people take their Etsy shop to that next level.
I'm just a girl from Kansas who wanted nothing more than to make this thing work; and I’ve made more than $600,000 in sales on Etsy. If you learn how to work Etsy, I know it can work for you too!
SUCCESS STORY
“I made as much money during my first three months after the course ended than I did for the entire year before!”
Before joining the Energize your Etsy program, I was pretty confident in my Etsy shop…but I knew there was so much more to learn. The problem was that I didn’t really know how to go about it apart from guessing, testing, reformatting, and generally spending a lot more time than I had a the moment, which meant it never got done. But I needed a refresh, a push into the right direction with my Etsy shop to bring it into its next phase.
So much has changed since I completed the Energize you’re Etsy course! I have a solid plan in place for Etsy thanks to Carley’s advice and actionable steps to drive traffic and create more sales.
During my first quarter since completing the course, I made more sales and money than I dreamed my little shop was capable of. In fact, I made as much money during my first three months after the course ended than I did for the entire year before!
My favorite parts about the course were the homework lessons (I know, I’m a weird one!). But these were truly super beneficial for me and helped me narrow my focus on the sections of my shop that were the weakest and the strongest. From there, I was able to tweak little (or big) things to suit my needs. It was sometimes extremely challenging to do the homework completely, but it paid off in spades and I’m still reaping the benefits of taking the time to do this deep dive.
After selling on Etsy for 6 years, I thought I knew everything there was to know about selling well there. What I didn’t realize was that I’d hit a plateau: I was going through the same motions I’d been going through to get the same amount of sales as before. But after the Energize your Etsy course and Carley’s Etsy tricks, I learned how to push through that plateau and reach the next level of selling! Now I have the tools to take the next step up when I’m ready, which makes this course worth every. single. penny.
The Energize your Etsy course 100% changed my shop for the better. If you have an Etsy shop that’s new or you’ve been around for awhile, I guarantee you that there is so much room for improvement. Just the dedicated Facebook group alone – where we ask tough questions (and share really great feedback!– is worth the investment. There are so many things that I wasn’t aware would affect my shop in a positive or negative way until Carley shared her knowledge with me. If you want to take your shop to the next level or just expand your Etsy knowledge, this is absolutely the course you should invest in. You will NOT regret it!
—Holly from Sablewood Paper Co.
THE CORE CONTENT
Here is what you get…
Etsy Meditation to set intentions.
Goal Setting Worksheet
Five weeks of Etsy trainings (audio and video options)
3 Live Etsy Audit Recordings to see it all in action.
Weekly Homework to help you take specific action that works
The Easy Etsy Guide (ebook)
Support in a private Facebook Group for any questions
The Easy Etsy Calculator, to make sure you’re making profit
Access forever.
Plus these three new resources…
The Etsy Description Template
Etsy Description Template Download is a 7-step template with a real-life example to help you write descriptions that get more sales!
Never guess at what should be in your description again!
COPY-AND-PASTE MESSAGE TEMPLATES
These templates will help you handle the hard shit more easily. Here are the included templates:
Responding to reviews (2 templates)
Asking for reviews (2 templates)
Following-up (4 templates)
Rush order requests (2 templates)
Handling problems with orders (2 templates)
shipping questions/problems (5 templates)
Etsy Photo Checklist
The Etsy Photo Checklist is 4 part checklist for:
Preparing to take photos
Taking your product photos
Editing photos
Adding photos to listings
THE BONUSES
BONUS: Etsy Boost Bundle ($199 value)
GET IMMEDIATE ACCESS TO:
HOW I GREW MY ETSY WITHOUT INSTAGRAM
HOW TO SELL TO STRANGERS ON ETSY
HOW TO MAKE YOUR SHOP VISUALLY APPEALING (AND BUILD TRUST!)
CREATING SYSTEMS FOR YOUR ETSY SHOP
HOW TO RUN ETSY ADS WITHOUT BLOWING MONEY
HOMEWORK WITH EACH VIDEO + PRINTABLE 16 PAGE WORKBOOK
Learn more about each training included here
YOU'LL GET IMMEDIATE ACCESS TO THE FACEBOOK GROUP, THE ETSY GUIDE, prework, a meditation, goal setting, week one & the Etsy Boost Bundle
How to Increase your Conversion Rate on Etsy in 2023 ($27 Value)
What we'll cover in this class:
How to streamline the checkout process.
Pictures that increase conversion rate
Description must have's (tone, messaging, and details)
How to know if it's an SEO opportunity, or a conversion opportunity (or both!)
Maximizing your data and conversations
Making your business more passive without changing the business model
How to make the most of your listings in 2023.
+ answer your questions so you can confidently move forward!
Marketing your Shop ON Etsy (with Targeted Offers + Ads)
Marketing is key in business. While I firmly believe it should come AFTER you have everything set up on Etsy, this workshop will show you my real 2022 & 2023 numbers and show you how I market right on Etsy (instead of adding in more platforms) with zero effort.
You'll learn:
How to market ON etsy
How to use targeted offers
Which targeted offers get the most results
My Etsy ad strategy that helped me reach $100k+ on Etsy last year
What I recommend when starting ads for yourself
LIMITED TIME BONUS
Only Available until 2/20/24
Pinterest Principles Course
($397 Value)
My Pinterest strategy has made me as much as $50k/year, and it's the most hands-off, lazy marketing strategy I know. If, at the end of the day, you end up staring at your phone and doom scrolling looking for Instagram ideas, only to not post anything...it's time to do something that is actually going to work for you, take way less time, and effort, and get you even better results.
This Pinterest Course is retired, so it’s ONLY available right now as a bonus for a limited time.
FAQ
What if now isn't a good time?
No worries, and no rush! This course is always open, so there is no pressure. During launch periods, there are special bonuses. The only thing you'll be missing out on are those added perks (usually worth hundreds).I do want to challenge you as well. :) How will you know when it is a good time? What if it's never convenient? How long do you want to put your business on the back burner to everything else? Finally, how would it feel to have this in your back pocket for when you ARE ready?
Where do I access the videos?
They will live on a membership site that you can access once you purchase!
Is it specific to stationers?
No! I do use some stationery examples because it is what I know, but I also use other examples, and the strategies apply to all types of businesses! So far, this course has helped people who create stationery, jewelry, clothing, stickers, prints, and downloads, to name a few!
Do you guarantee results?
When my clients work on their Etsy and take the action that I recommend, they report back improved search results and more sales. While I believe fully in what I teach and my student's abilities, I don't guarantee results, as those are ultimately up to you. You'll leave with your questions answered, a checklist, and a resource guide that will help you take immediate action.
Do you have a payment plan?
YES! You can choose from 1, 3, or 6 payments. Outlined below!
I don't have an Etsy shop yet, is this right for me?
Yes and no. We will not be doing any sort of Etsy set up (meaning day one, starting at zero set up), so be fully aware that this is for shops with a general understanding of Etsy and how it works (and by “know how it works,” I mean you have a shop or have played around and are familiar with the platform!). With that in mind, having this knowledge upfront is definitely going to save you some time and energy spinning your wheels in the future. Please note that the program is intended to do more than get you started; it's made to help you grow, so I find a lot members of this program are passed the day one set up, but you’re welcome to join at any stage!
REAL RESULTS
“my views have increased by 8 times and my sales have increased in over 20 times”
“Carley seriously changed my whole mindset about Etsy! I started my Etsy shop and barely knew where to begin to make sales.
Since Energize your Etsy my views have increased by 8 times and my sales have increased in over 20 times the amount!
My Sales every month have steadily gone up and it has given me more confidence in setting higher goals for the future with my Etsy shop. She gives you tips and tricks that will blow your mind to increase your reach and keep your shop activity up. She has years of experience and lays it all out for you so you can jump ahead and not go through all the learning curves most beginners have to do.
If you are on the fence about this program I would recommend it based on my personal experience. I would have not seen the growth that I have seen as quickly as I have and I am so excited and ready to see what the future of my shop holds.
I know I will go back regularly to rewatch this program to keep myself accountable in updating and fine-tuning my shop.
So if you feel stagnant in sales and want to see more growth or are just beginning, I 10/10 recommend!”
— Sam from The Lettering Grove
“revenue increased by about 6x”
“After I opened up my Etsy shop, I wasn't sure what to do next. How do I improve it? What do I need to improve? What's already working?
Carley makes everything so easy in Energize Your Etsy.
There are clear actionable steps, so you don't have to wonder what to do next. I love the checklists, they help me prioritize as well as see my progress.
Since taking the course, my monthly revenue increased by about 6x.
Carley provides a structure to work on your shop, while still allowing for flexibility with your creative style. She encourages you to do what works best for your shop while using her course as a guide.
I am so glad I joined the course and the community of supportive small business owner's Carley has created!”
—Hannah from durhamdoodles.etsy.com
“Energize your Etsy has truly been a game changer!”
“Carley provides clear, thoughtful tips & tricks that you can ACTUALLY take action on and implement.
Not to mention, she is genuinely invested in your success & determined to help grow your business. I’ve been selling on Etsy for a year and I learned so many simple, easy tips that I never knew about.
My conversion rate is up 100% and I’m on track to have my best month ever!
I can’t recommend Energize your Etsy and working with Carley enough!”
—Jillian from Gert & Co.
“Etsy is now the number one revenue source of my business.”
“When I first started my Etsy Shop in 2019 I made about 1-2 sales a month, and didn’t think that Etsy was something that would actually make a difference in my business, because it just didn't seem to work for me. I signed up for Energize your Etsy because I thought it might be possible to to make a few more sales.
I am happy to say that I got much more than just a few extra sales. I went from 4k in 2019 to 18k on Etsy in 2020 with the help of Energize your Etsy. Etsy is now the number one revenue source of my business.
Thanks to Carley and her program, I was able to make a lot of changes which had a great impact and made me realize that I wasn’t offering the wrong products, I was just not using Etsy properly. There are some things you have to know and do in order to be successful on Etsy and for me Carley made that possible.
Energize your Etsy completely changed my mindset around Etsy.
I was able to make it work for me and it makes it possible for me to sell to people that I would have never been able to reach without this platform.
If you are ready to take your creative business to the next level and gain access to a whole new market, which is there and ready to buy I recommend you sign up for this course. You’ll get everything you need to get started and the Facebook group is always there when you have any further questions or need some advice on how to deal with difficult customers.”
“my November 2020 sales were double what my entire 2019 year of sales were!”
I opened my Etsy shop in 2015 and I let it sit until 2019 thinking it would work for itself. However, my sales were slow and inconsistent and I was feeling defeated.
Then I joined the Energize Your Etsy group where I was given the tools I needed to improve my listings and overall boost my shop. I had seen a significant increase in traffic and sales within a month after I made these upgrades.
In fact, my November 2020 sales were double what my entire 2019 year of sales were!
I truly know that implementing what I learned from the course has helped my business to grow and flourish. This course not only will teach you the necessary things that it takes to run a shop, but you can also rely on the Facebook group to answer any questions or concerns that you may have along the way.
I highly recommend joining the group!
“Finally getting the custom client’s of my dream!”
I have taken multiple courses with Carley and each has been more valuable than the last! I had had my Etsy shop for about two years when Carley introduced this class. Orders would trickle in, but I wasn’t reaching the people I truly wanted to be working with. I was feeling a bit like custom invitations just weren’t the right market for Etsy. I’m happy to say how very wrong I was!
After implementing this class into my store, I had my first 5 figure month, all with custom clients!
The set up of this classes if fantastic. The weekly format keeps you focused on improving your shop without overwhelming you. And being able to go back and rewatch as often as you need is a huge plus.
Energize Your Etsy might be a good fit for you if…
You feel like you're guessing on Etsy, and you're ready for more solid and direct answers and steps.
You have the product part of your business down, and you're ready to reach more people without having to make a million tik toks or reels (not that there's anything wrong with that!)
You no longer want to be a "little business" or "just an Etsy shop," but instead, you want to leverage the fuck out of Etsy, prioritize it, and commit to it being a staple part of your business.
You want solutions to problems you don't even have yet so you feel ahead instead of behind.
Ready? SEE YOU INSIDE!
I can’t wait to connect with you in the Facebook group to answer all your Etsy Questions!
by purchasing this course you agree to our Terms and Conditions and Privacy Policy
SUCCESS STORY
“I DOUBLED MY SALES AND THEN SOME.”
“If you sell anything on Etsy, I couldn’t recommend having Carley do a mini Audit for you more. I’ve been on Etsy since 2015 and made some sales here and there. It hadnt been a focus of mine until I spoke with Carley and realized how many people are searching for the exact things I was selling on Etsy! At Christmas time, I sell custom Ornaments and those are my “big sellers” over the year. In 2018 I thought I sold a lot. But In August of 2019 I had Carley do an Audit for me and fixed my listings based on her recommendations. I didnt really know how to set up listings properly, but after changing things, The results were INSANE.
Here are some stats to prove this. In 2018, I made $10,443.70 on Etsy (total Years sales), with $9,750.20 of that being in the Holiday Season (10/1-12/31). In 2019 I told myself I wanted to double my Christmas sales and after my audit, here are the results. In 2019, I made $27,849.30 on Etsy, with $24,943.60 being in the holiday season alone (10/1-12/31).
Meaning I doubled my sales and then some. These numbers were a direct result of proper listings.
Not only were the sales a huge success but the traffic, the conversion rate, etc was all because of Carley coaching on how to set up listings correctly.
Last year I had a 8.5% conversion rate and increased Etsy traffic up 366%!
In 2018 I had 1,497 visits to my shop in December. In 2019 I had 5,680 visits. That difference is incredible!
I took what I’ve learned and have been applying it year round, rather than just Christmas and Holidays and here are the results: Jan-May of 2019 I made $1,311.50 in sales. Jan-May of 2020 I currently have $6,289.10 all because I set up my new listings correctly."
Carley is extremely knowledgeable and an expert on Etsy. She can make suggestions, tell you what you are doing wrong, and give you insight on how to keep ahead of the game on Etsy. Not only this, she is a true supporter of you and what you are selling and has complete confidence that you will make more money and deserve to make more. She loves seeing you grow and the growth your shop experiences from making minor tweaks.
The things I had to do to my shop listings were minimal, but the information I learned from her going forward was HUGE and so has the success for my shop.
Because of Carley I am now extremely invested in my Etsy shop and constantly looking at my stats to see areas of where I can improve and the extra money is nice too!
If you are even considering an audit or joining Carleys group coaching, make the investment now. I promise you it will pay off ten fold and you will have no regrets, only more sales!
—Margaret, Owner of DoTellCalligraphy on Etsy
(check her out on Instagram, too!)
